TV advertising means conveying a message, typically to market a product or service. TV advertising allows you to show and tell a wide audience about your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. Television advertising advantages are TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. It reaches viewers when they’re the most attentive. It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility. It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.
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Radio advertising is buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser’s commercial to its listening audience.
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